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How to Photograph Reflective Products + Tips and Examples

 

Online buyers likely don’t notice the many shiny, reflective, or transparent products available across different ecommerce niches. There’s no reason to—they’re simply shopping online.

But if they come across a listing with a poorly edited product photo, it could make or break their purchase decision. They might be distracted by the glare of plastic product wrapping, spot a necklace with visible scratches, or a kitchenware set with photographer reflections on the metal surface. Those products will stick out like a sore thumb for all the wrong reasons.

Many products have challenging shiny, reflective, or transparent surfaces, so it helps to know how to shoot and edit them for a professional result. Look at some of our tips and tricks to help you create high-quality product photos that lead to sales—even on a DIY budget.

Examples of reflective products

Not sure which products can create unwanted reflections? There are actually more than you might think. Shiny, reflective, or transparent products might include:

  • Jewelry
  • Watches and other accessories
  • Glassware and kitchenware
  • Electronics
  • Cosmetics and skincare products
  • Sports equipment
  • Office stationery
  • DIY tools for gardening, painting, and other activities
  • Fabric or materials such as leather, transparent polymers, and others
  • Packaging and containers
  • Labels and stickers

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