Shadows in your ecommerce photos can help products jump off the page and into carts. And you only need Photoshop to do it—no fancy or expensive lighting equipment required.
- Realistic shadows around objects make product photographs look professional and believable. However, you may not have the ability to create photographs in the right settings, or with the correct lighting to achieve the shadows you need.
With patience and finesse, you can add natural-looking drop shadows in Photoshop to your product photos. This photo editing process takes time, skill, and an understanding of how shadows work.
To learn how to add a shadow in Photoshop to your product photos, watch the video below—and then scroll down to follow along via written tutorial.
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How shadows work
Before you begin to draw or create your shadow in Photoshop, it’s helpful to understand how shadows work. Objects have two types of shadows:
- Cast shadows are shadows around an object that appear on the floor or on other objects around the object.
- Form shadows are shadows that appear within the object itself.
