Learning what photo editing is can help you understand how to use it to create product photos that convert.
The photoshoot is only one part of creating a great image. A skilled photo editor can take a good RAW image and use a myriad of techniques to create a stunning final photo. Post-processing can enhance what you did capture and create effects that aren’t always possible in the photography studio.
This is especially true when it comes to ecommerce product photography that can seem creatively limiting.
Curious about post-processing and how you can use it to improve your business? Get a refresher on the definition of photo editing and learn about what a photo editor is and how to incorporate photo editing into your business.
What is photo editing?: A definition
Photo editing is the act of image enhancement and manipulation. This process is usually done with a digital photo editing software. Photo editing can involve basic tweaks like when you crop and resize images or adjust saturation. It also includes advanced techniques like swapping faces or photo retouching to get rid of distracting elements or unwanted objects.
Some image editing techniques are done manually, while others are conducted through automated photo editing tools and software. Most edits to digital photography involve some one or a few photo editing programs. Some edits are even done offline on actual photographs, posters, or other printed collateral without any image editing software.
Other terms for photo editing include:
- Image editing
- Post-processing
- Image/photo manipulation
- Photoshopping
- Image/photo enhancement
The importance of photo editing
Editing helps you fine tune and get the best image possible, as close to what you imagined when you took the photo (or better perhaps). Niche photographers can hone and emphasize their personal style. And for businesses, editing helps cement branding and optimize for business goals.
Photo editing is particularly important for ecommerce companies. Image quality directly affects people’s opinion of the product and sales numbers. Studies have confirmed that high-quality images outperform stock photos and poorer quality imagery—and increasing the number of high-quality images helps build trust with consumers and increases conversion rates.
What are the different types of photo editing?
There are many ways to edit a photo—some simple and others more complicated.
Many people can figure out simple photo editing techniques on their own—though this does require time and patience. More complex adjustments may require using dedicated programs with specific photo editing features or hiring a trained professional editor.